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conscious business
Conscious business〔Kofman, Fred (2006). ''Conscious Business: How to Build Value Through Values''. Boulder: Sounds True. ISBN 978-1591795179〕 enterprises and people (also called conscious capitalism〔(John Mackey: Why Companies Should Embrace Conscious Capitalism. ) Forbes, 15 January 2013〕) are those that choose to use a marketing strategy, in which they seek to appear to have awareness of the effects of their actions and implementing practices that benefit both human beings and the environment. The conscious business movement in the US, which emerged from the theory of corporate social responsibility, pushes for "values-based" economic values where values represent social and environmental concerns at both global and local scales. This effort is related to not-just-for-profit business models, conscious consumerism, and socially responsible investing.
There is an alternative way of thinking about Conscious Business emerging in the UK, and perhaps other countries, which tries to avoid the reification of conscious business, regarding it less as a thing which can be categorised, and more as a process including awareness, self-awareness, awareness of purpose, practice (social theory) and relationships.〔(Pete Burden and Rob Warwick: Exploring Conscious Business Practice: Sensing as we act, reacting to what we sense ) AMED, 2 December 2013〕
==Conscious business criteria==
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